Innovation in the advertisment
October 8, 2007
“Android” jump bravely into the future ! – In the base of every innovation, every small or big step in the progress of the technologies is the human, human brain and aspiration for progress. This is the leading message of new communication campaign “Android” of trademark JOHNNIE WALKER. Official distributor of Scotland whisky number one in the world – Diadjio Bulgaria sent in the new advertisment conception in the cocktail for partners, guests and medias.
The event was in the National art gallery, with objective to reproduce symbiosis, which was attained in the television videoclip “Android”, between classic science atmosphere and hi-tech innovation from the future. Official presentation of the new communication platform was gesture of attention to innovative managers of big companies in Bulgaria, who are the base of the technological development.
The leading of the event - 3-D variant of “Android” of the videoclip, sent in some of the most innovatives and interesting technologies inventions, known as Hi-Tech gadgets. BeoCom 2 – Unique and ergonomical telephone of the Danish genius Bang & Olufsen, the mobile PC “Acer Ferrari 5000″ with peak productivity, the revolution mouse “Logitech MX Air” and mobile phone “Vertu Ferrari Limited Edition” for collector was represented with assistanse of Hi Comm.
